A common Korean word for 'belly piercing' is 배꼽피어싱 in Korean.
배꼽 means a belly and 피어싱 is a transliterated word from 'piercing'.
The sign in the picture was outside a piercing shop in Seongsu-dong,
and it says the following in Korean;
5월 이벤트: May Event
배꼽 피어싱: belly piercing
⭐️ 로 안 아픔:
this is a pretty cute way of saying 'It does not hurt that bad at all.'
the Korean word for ⭐️, a star is 별,
so '⭐️로' can be read as '별로' and
it means 'not much' or 'little' in a negative sentence.
페이스 피어싱: transliterated word from 'face piercing'
골드 피어싱 시술비 무료:
골드(gold), 피어싱(piercing),
시술비(a service charge - usually for surgical procedure),
무료(for free)
so, I guess what it really means is 'If you purchase gold piercing jewelry, the service charge for piercing is free'.
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